Interactive zone in
the Museum of Russian Impressionism
Russia, Moscow
The Visuals team designed and created a multimedia zone for the museum.

We came up with the idea of an interactive zone, designed installations, elaborated architecture, technical solutions and content. We installed and launched the interactive zone in time.

Our architectures transformed installations to the art-objects from an artificial stone, ideally complementing the museum space.

How to enrich impressions from a museum visit with the help of technologies?

Interactive zone helps visitors to adapt to the painting world, learn about the artist's tools and his or her work principles.

Basic techniques for working with colour and shades, distinctions between impressionist and classical, historical facts - multimedia guide through different kinds of art is available to everyone.

As a sign of respect to paintings we designed installations in such a way that visitors do not have to turn their backs to the paintings at any moment.

Tools and their use on an interactive window

For adults, for people with limited mobility and children

Installation introduces visitors to the main artists' tools.

Artist's tools
Brushes, a painting knife, canvas and a real mineral… Everything can be seen in work after you touch the sensor screen.
To show all tools possibilities, we shooted the work of real artists and integrated these video fragments in the installation.
We tell about artists' tools
We invite to take part in a quiz
The exhibits can be touched!
Colour a butterfly

Launch a hologram and look at the results of your experiment! Combination of a real glass with it's holographic image

Scientific experiments
Holographic experiments with colour and shades

With the help of a tablet and holographic box visitors learn how colours are mixed, and get acquainted with the schemes of harmonic combinations.

Using this knowledge, guests colour and unleash a virtual butterfly. Application also shows what is light, shadow and reflex in painting. All theoretical knowledge is tested in practice.

Step-by-step comparison of paintings styles

How do classical and impressionist approaches differ?

Visitors witness two paintings made from sketches to ready works.
You can move the artist's brush with the help of a controller, and interactive tips will help you to make the right stroke.

How are paintings drawn?
Rotate the controller and get acquainted with the process of picture creation in different styles.

Over 50 hours of professional artists footage

We show the painting's creation process

Use controller to navigate the content, tap the screen to see a tip

Map of Russian impressionism
Moving through the marks on the geographical map, visitors learn about artists and events in different cities. In each artist's profile you can see pictures from the museum collection.

Manage the app using sensor screen or rotating the controller.
Installation vividly shows the difference between studio and plein air painting.

You'll find models behind the transparent screen - these are studio and plein air, where Russian artists Ilya Efimovich Repin and Igor Emmanuilovich Grabar created their famous paintings. By touching the different objects on the screen, you can learn about their destinations.
Artist's studio
Ilya Repin studio!
Plein air painting with impressionist Igor Grabar
В центре стенда располагался зал с проекцией 360° и подвижной платформой.
Feedback from a customer
« We announced a large casting call to realize this project. We met several leading companies on the multimedia technology market, exchanged and looked through their presentations. And finally we've chosen VISUALS for several reasons.

Firstly, the company suggested one of the most interesting conceptions of interactive space organisation. Secondly, VISUALS presented the latest technological innovations - combination of holographic and video effects with real objects. We found this idea interesting. In fact, installation exceeded all our expectations.

Thirdly, of course, VISUALS reacted to our craziest ideas, never estimating something as impossible, and tried to find a technological solution for each of our ideas».

Yulia Petrova,
Museum of Russian Impressionism Director
Museum of Russian Impressionism
Ilya Faizov
Account director:
Mikhail Lukov
General producer:
Regina Porshneva
Михаил Лыков
Technical director:
Mikhail Osin
Sergey Duzenko
Lead designer:
Alexey Churochkin
Motion designer:
Maxim Fomin, Mikhail Grigoriev
Marcel Khasanov
Ivan Chumanov
Subscribe to our email newsletter for useful tips and valuable resources, sent out every month